The past 2 years since the pandemic began has given a whole new meaning to how we work, transact and go about our daily life. All of us – we now behave differently from how we used to communicate about 5 to 10 years ago. Those agents who have embraced their online positioning and learntRead On >
The New Business Model In Real Estate
I had alot of heart-to-heart conversations with more than enough real estate agents in Singapore to realize there is a shift in the market. Clients and prospects are becoming more savvy. They might know the financial calculations better than you. Information that agents used to hold dearly are accessible to the fingertips – thanks toRead On >
How Many People Will You Meet in 2019?
If you have been doing sales for awhile – you will know this quote well – sales is a numbers game. You will need to meet as many qualified people as possible. There are various cold ways to do it: door knocking roadshows cold-calling / telemarketing All these are still valid strategies. But are youRead On >
Lead Generation Is the Hardest Thing In The World
Real sustainable lead generation is one of the hardest thing to do. But it is absolutely necessary in order to grow a business! One of the hardest thing to do is saying no to a lot of opportunities that seem shinier and faster. This is why many people start to get distracted and they endRead On >
The Problem with Product Pushing as a Marketing Strategy
I am sure you would have seen ads similar to this on your FB newsfeed: New launch after new launch after new launch. The first 3 ads – it appeared within 6 minutes. That meant I saw a new launch ad – every 2 minutes I was scrolling through FB! The strategy here is veryRead On >
Class #3 Completed on 4 May
We had our biggest ever class on the 4 May with 15 participants joining in. This time around, we had agents from 3 different property agencies coming in to learn: ERA Huttons PropNex What I learnt about this – some agents do not really care which agency you represent. Apparently it is good to getRead On >
Your Challenge – How To Get Your Prospects To Call You
One of the most powerful ways to setup your marketing for success is by understanding your own positioning. According to Wikipedia – Positioning refers to the place that a brand occupies in the mind of the customer and how it is distinguished from products from competitors. For myself, my positioning will be as a digitalRead On >
April 2018 Session – 2nd Class Completed!
The 2nd class of “Digital Marketing for Property Agents” was recently completed on 20 April 2018. We had a bit more students when compared to the previous session but this time around, I am pleasantly surprised that we had an equal number of participants from both ERA & PropNex joining in. It was also anRead On >