If you have been doing sales for awhile – you will know this quote well – sales is a numbers game.
You will need to meet as many qualified people as possible.
There are various cold ways to do it:
- door knocking
- cold-calling / telemarketing
All these are still valid strategies. But are you focusing your fullest effort on it?
Only with focus – will the leads start to come in.
And when leads come in, then it will be your opportunity to practice your presentation and persuade these leads to take the next action.
The idea is that with every new lead, you sharpen your experience and eventually improve your closing ratio.
But with no leads, no appointments, no meetings – how are you going to increase your experience?
No Leads, No Appointments, No Experiences!
There is a saying that goes, “If all you have is a hammer, you look at every problem as a nail.”
The more tools you have to work on a problem – in the form of experiences or knowledge, the more new ways you can figure out how to solve it.
In a previous post – I shared that “Lead Generation Is the Hardest Thing in The World“.
Despite that, I have generated more than 400+ warm leads for my top producers clients.
If you want to be heard, you need to understand why people will listen.
You have to understand your own value proposition.
You can change it over time, but initially you have to understand what it is about you that will open doors.
Thousands of Other Agents Are Doing The Same Thing As You
The real estate industry is huge. 30,000 agents serving this tiny island of Singapore.
There are agents who just specialize in just a single geographic region of Singapore eg Punggol / Sengkang – and they do very well.
But there are also agents who are specialize in specific need or problem:
- HDB Upgrading to Private (most lucrative group and everyone is going after this group)
- HDB Upgrading to another HDB (couples who have children love to buy a bigger flat)
- HDB Downgrading for retirees
- HDB Downgrading in general
- New Launches sales
- Investors who need to restructure their property portfolio
- Commercial and Industrial spaces
- Focusing on getting listings and marketing those listings
- HDB Divorce cases / Complex cases (most hardest to earn $$$ here)
How do I know all these various focus areas? I am not an agent!
But I had dozens of conversations with agents from:
- Century 21
As well as a few other much smaller agencies.
I know my market well because of my various meetings with many different agents from diverse backgrounds.
How about you? How many conversations have you had with your prospects?
The easy spaces in life, with guaranteed wins for little effort, are crowded.
It’s only once you venture past this, where you need persistence, vision and drive, do you start seeing rewards.
When things are easy, everyone is doing them.
So you want to go where things are hard enough to make it worth your time.
Wish to learn on how you can meet more quality leads for your real estate business?
Leads such as those below:
The next class will be on 23rd April. If you are interested to know more – kindly drop me a message via the contact form.
Alternatively, for quick response you can message me directly on Telegram:
The marketing I have done for my clients have been cited by Kevin Fong – executive director for PropNex – as original and different.
It is precisely because I am NOT a property agent that makes the marketing I do stand out.
Don’t miss out the 23rd April class!
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