I had alot of heart-to-heart conversations with more than enough real estate agents in Singapore to realize there is a shift in the market. Clients and prospects are becoming more savvy. They might know the financial calculations better than you. Information that agents used to hold dearly are accessible to the fingertips – thanks toRead On >
Marketing Strategy
Lead Generation Is the Hardest Thing In The World
Real sustainable lead generation is one of the hardest thing to do. But it is absolutely necessary in order to grow a business! One of the hardest thing to do is saying no to a lot of opportunities that seem shinier and faster. This is why many people start to get distracted and they endRead On >
The Problem with Product Pushing as a Marketing Strategy
I am sure you would have seen ads similar to this on your FB newsfeed: New launch after new launch after new launch. The first 3 ads – it appeared within 6 minutes. That meant I saw a new launch ad – every 2 minutes I was scrolling through FB! The strategy here is veryRead On >
Your Challenge – How To Get Your Prospects To Call You
One of the most powerful ways to setup your marketing for success is by understanding your own positioning. According to Wikipedia – Positioning refers to the place that a brand occupies in the mind of the customer and how it is distinguished from products from competitors. For myself, my positioning will be as a digitalRead On >
Why FB Lead Gen Forms No Longer Works
If you run FB ads regularly, you will have seen this goal called “Lead Generation”. When it first came out, I was so excited! Generating leads for any business is one of the hardest thing to do in the world. And FB decided to make things easy for all of us entrepreneurs to get enquiriesRead On >